The ONE THING - Gary Keller (Entrepr).

A única coisa: o foco pode trazer resultados extraordinários para sua vida | Amazon.com.br

Gary Keller é o cofundador e presidente da Keller Williams Realty, a maior franquia imobiliária do mundo em número de agentes. Reconhecido como um dos líderes mais influentes do setor imobiliário, Keller é autor de vários best-sellers e é amplamente respeitado por sua abordagem inovadora e focada em resultados.

"The One Thing" é um livro que se concentra na simplicidade e no foco como chaves para alcançar um sucesso extraordinário. Gary Keller e Jay Papasan argumentam que, ao focar em uma única coisa que realmente importa, é possível alcançar resultados surpreendentes. Aqui estão os principais pontos do livro:

1. Foco e Prioridade:
• A premissa central do livro é que o sucesso é mais alcançável quando nos concentramos em uma única tarefa ou meta que terá o maior impacto. Keller sugere fazer a pergunta: "Qual é a única coisa que posso fazer, tal que ao fazê-lo, todo o resto se torne mais fácil ou desnecessário?"
• Aceite que existe sim apenas uma coisa.
2. O Mito do Multitarefa:
• Keller argumenta que a multitarefa é um mito e que tentar fazer várias coisas ao mesmo tempo prejudica a produtividade. O foco singular em uma tarefa permite um desempenho de alta qualidade e resultados mais rápidos.
3. O Efeito Dominó:
• O livro utiliza a metáfora do dominó para explicar como uma pequena ação, quando feita corretamente, pode desencadear uma série de ações positivas e impactos maiores. Identificar e agir na "primeira peça" é crucial para criar um efeito dominó de sucesso.
4. Tempo Bloqueado:
• Keller enfatiza a importância de reservar blocos de tempo ininterruptos para trabalhar na "única coisa". Proteger esse tempo contra distrações é essencial para o progresso consistente.
5. Vida Equilibrada vs. Vida com Propósito:
• Em vez de buscar equilíbrio em todas as áreas da vida, Keller incentiva a busca de um propósito claro e concentrado em cada área. Ele argumenta que períodos de desequilíbrio são necessários para alcançar grandes objetivos. (A ordem e o Caos, o Caos e a Ordem)
6. Sete Áreas de Foco:
• O livro identifica sete áreas de foco que podem ser aplicadas à vida pessoal e profissional: espiritual, física, pessoal, chave para o trabalho, chave para o negócio, financeiro e relacionamentos. Focar em uma única coisa em cada área pode levar a um progresso significativo.

Equaly is a lie. Things are never equaly. Understanding this is the basis to all great decisions.

Instead of a To Do's list you need a success list of extraordinary results. < Amazing to implement with my team. To Do's is long, success is short. (principle)

How?

• A few ideas gave me the most of my results
• One Idea out of 100. That is Pareto to the extreme. That's thinking big but going small.
• There will always be just a few things that matters most than the rest, and out of those, one will matter most.

Big Ideas:

• Go small
• Go extreme
• Say no
• Dont get trapped in the check off game. Dont fall prey to the notion that everything has to be done

• Is neither effective nor efficient. Stanford research proved that.
• People can do two things at once, like:
• walk and talk,
• drive and talk,
• IT is a lie, studying while listenning to music. If i had studied focused without, I might had get a GPA or 4.

but like computers what we can't do is to focus on two things once. Our attention bounces back and forth.

• It's not that we have too little time to do all things we need to, its that we feel the need to do many things in the time we have.
• You can give attention to two things, but that's called divided attention.

The modern office is a carnival of distracting multitasking demands. (that's why big techs are changing it)



Every time we try to do two or more things at once, we're simply dividing up our focus and dumbing down all

Results:

1. Distraction lead to poor choices;
2. When you try to do too much at once, you can end up doing nothing well.

• You can become successful with less discipline than you think;
• The trick is >> Choose the right habit and bring just enough discipline to establish it.
• Find your selected discipline
• Chaneeling his energy is one of his great strenghts - Michael Phelps channeled all of his energy into one discipline that developed into one habit - swimming daily.
• When you do the right thing, it can liberate you from having to monitor everything;
• It takes 66 days to acquire a new habit.
• Those with the right habit seen to do better than others. They're doing the most important thing regularly and, as a result, everything else is easier.
• Conclusion:
• Dont be a discipline person. Have powerful habits and use selected discipline
• Build one habit at a time
• Give each habit enough time (here is the case that, if I need to write more, I need to give the necessary time for it.

• Where there is a will there is a way has probably mislead as many as it's helped;
• Willpower is always on will-call is a lie;
• Case of Mashmallow Test, where if they could wait 15mmin until the researches returned, he'd be awarded a second threat;
• Willpower has a limited battery life;
• The more we use our mind, the less minding power we have - That why our day is never 100% prodcutive;

• YOu make doing what matters most a priority when your willpower is its highest;
• That means: DO YOUR MOST IMPORTANT WORK - YOUR ONE THING - EARLY;

Big Ideas:

• Monitor your fuel gauge and don't let what matters most be compromised simply because your brain was under-fueled. Full strengh willpower requires a full tank; Eat right and regularly;
• Time your task so that your most important work gets your best energy. Maximum strengh willpower means maximum success;
• Don't Spread your willpower too thin. Make sure to protect your willpower by managing your energy and your attention. ON any given day, you have a limited supply of willpower, so decide what matters and reserve your willpower for it.

• Balance life is a lie too;
• Magic happens at the extremes; Magic happens at the extremes: To achieve extraordinary results, you must choose what matters most and give it all the time it demands. This requires getting extremely out of balance in relation to all other work issues.

• To achieve an extraordinary result, you must choose what matters most and give it all the time it demands: This requires getting extremely out of balance in relation to all other work issues.
• When you act on your priority, you will automatically go out of balance: Giving more time to one thing over another.

Big Ideas:

1. Separate your work life and personal life for counterbalancing.
2. View work bucket as a skill that must be mastered. Your work life is divided into two distinct areas, what matters most and everything else. You will need to take what matters most at extremes and be okay with what happens to the rest.
3. You should never go too long or too far without counterbalancing work and life.

• Think Big. A good rule of thumb is to double down everywhere in you life.
• Don't order from the meu. Ignore the menu, think differntly and innovate.
• Act bold.
• Don't fear failure of dreaming big.

• Conecentrate your energy, thought and capital exclusively upon the business in which you are engaged;
• Life is a question: The quality of any answer is directly determined by the quality of the question;
• How we phrase the questions we ask ourselves determinates the answers that eventually become our life;
• Anyone who dreams of an uncommon life eventually discovers there is no choice but to seek an uncommon approach to living it.
• What is the one thing i can do such that by doing it everything else will be easier or unnecessary?

• The focusing questions always aims you at the absolute best of both by forcing you to do what is essential to success -  make a decision but not just any decision it drives you to make the best decision
• To stay on track for the best possible day / month / year or career / you must keep asking the focusing question at as it again and again

Big Ideas

• Great questions are the path to Great answers
• The focusing question is adorable Duty question
• the big picture question two points what is my one thing
• the small Focus question what is my one thing right now

Success is simple.

• Do what's right and right away at the right time. Arnold Glasow
• With the big stuff and see where it takes you

Big Ideas

1. Understand and believe it
2. use it
3. make it a habit
4. leverage reminders
5. recruit support

• people do not decide their Futures they decide their habits and their habits inside their futures F M Alexander

Ask a great question

Big Ideas

1. Think big and specific
2. Think possibilities
3. Benchmark and train for the best answer

• There Can Only Be ONE: At any given time, there can only be one true priority. Multitasking or juggling multiple goals dilutes focus and effectiveness. You must identify the most important task—the ONE Thing that will have the biggest impact—and put all your energy into it.
• Goal Set to the Now: This is about aligning long-term goals with present actions. Break down big goals into smaller, actionable steps that can be tackled now. Ask yourself, “What’s the ONE Thing I can do right now that will bring me closer to my ultimate goal?”
• Put Pen to Paper: Writing down your priorities and your plans turns ideas into concrete, actionable steps. Physically committing your goals to paper clarifies them, strengthens commitment, and acts as a constant reminder of where your focus needs to be.
• Our purpose sets our priority and our priority determines the productivity our actions produce.
• Who we are and where we want to go determine what we do and what we accomplish.
• A life lived on purpose is the most powerful of all - and the happiest.
• Happiness happens on the ways of fullfilment
• Financially wealthy people are those who have enough money coming in without having to work to finance their purpose in life.
• Purpose is the straightest path to power and the ultimate source of personal strenght
• When what you do matches your purpose, your life just feels in rhythm , and the path you beat with your feet seems to match the sound in your head and heart
• Purpose without priority is powerless
• goals and priorities work together

• poeple who visualizes the process performed better across the board

• Connect the Dots: This principle is about aligning your long-term vision with daily actions. You need to break down big, distant goals into smaller, achievable tasks that build on one another. By connecting these dots, each action moves you closer to the ultimate goal. Ask yourself, “What’s the next dot I need to connect to get closer to my bigger vision?”
• Time Block Your ONE Thing: Once you’ve identified your most important task (the ONE Thing), you must dedicate focused, uninterrupted time to it. Time blocking means scheduling a specific period in your day to work exclusively on that priority. This makes sure you give your highest-impact task the attention and energy it deserves.
• Protect Your Time Block at All Costs: Productivity requires discipline. Once your time block is set, defend it fiercely against distractions and interruptions. This means saying no to meetings, calls, or emails during this period and treating that time as sacred. By protecting your time block, you maintain momentum on what truly matters and avoid the common productivity traps of being constantly reactive.
• The most sucessfull people are the most productive people
• It is a way of making sure that what has to be done gets done
• Resting is as important as working
• Block four hours a day
• Be a maker in the morning and a manager in the afternoon
• Block 1hour each week to review your annual and monthly goals

• Commit to Be Your Best: This means striving for excellence and continuous improvement in your work and life. It’s about pushing yourself beyond what’s comfortable, aiming for your highest potential, and not settling for mediocrity. By committing to be your best, you position yourself for extraordinary success.
• Be Purposeful About Your ONE Thing: You need to be intentional and deliberate about your ONE Thing. This means focusing on the activities that directly contribute to your success and filtering out distractions. Instead of being reactive, you take purposeful, well-planned actions toward your most important goal.
• Take Ownership of Your Outcomes and Find a Coach: Success requires taking full responsibility for the outcomes of your decisions and actions. This means owning both your successes and failures. Finding a coach is key because a great coach holds you accountable, helps you stay on track, and offers insights and strategies that accelerate your progress.

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